Three Things Apple Didn’t Tell You About The New iPhone 1

The iPhone 13 Pro line adds storage-intense features like a higher-quality video recording system, ProRes.

Apple’s ‘California Streaming’ event yesterday introduced the planet to the four new iPhone 13 smartphones within the way that only Apple can deliver.

 

It’s curious watching an iPhone launch without the vocal excitement generated by a specially invited audience, because it’s much easier to identify what’s not being said when the hype train is quieter watching my notes, there have been three areas where details were thin on the bottom . What did Tim Cook and his team not tell us about the new iOS smartphones?

 

Apple iPhone 13

Let’s start with the new A15 Bionic system on chip. because of the tight integration between hardware and software, and therefore the limited permutations of iPhones, iPads, and chipsets, Apple is rightly applauded for pushing the envelope with Apple Silicon. So just how good is that the A15 Bionic?

 

Apple’s statement that the A15 Bionic is that the fastest CPU in any smartphone; up to 50 percent faster than the leading competition. a press release that skips over a concrete answer, as does the thirty percent faster GPU, or having the fastest graphics in any smartphone.

 

We don’t know what Apple regards because the leading competition, we don’t know under which circumstances or benchmarks are getting used , and up to one-half may be a rather wide margin. I can’t help wonder why Apple didn’t make the apparent comparison to the A14 Bionic which might demonstrate just what proportion of a breakthrough the A15 Bionic is.

 

Apple iPhone 13 Pro

Good news! The new iPhones offer “all day battery life.” I’m trying to think which iPhone has not been pushed as having such an endurance. What’s curious here is that ‘all day’ battery life has been a attend line not just by Apple but by countless other smartphone manufacturers. It’s a line that tells us little or no .

 

We did get an immediate comparison between iPhones, with the iPhone Mini endurance up 1.5 hours year on year, and therefore the regular iPhone up 2.5 hours, but in fact much of this relies on the testing regime employed by Apple. a glance at the tiny print on the tech specs is merely marginally more informative; "All battery claims depend upon network configuration and lots of other factors; actual results will vary."

 

Still, we've more ‘all day’ battery life compared to an undefined point of reference . Perhaps our days are just getting longer?

 

Finally, Apple didn't explain either "the language of cinema” or how the iPhone 13 Pro and iPhone 13 Pro Max camera will change it. From a technical point of view you've got some great tools; the computationally derived focus control, colour profiles that ought to allow different grading to occur within the handset, and Apple’s image processing software which presumably has been bumped up in capability since iOS 14 last year.

 

But what does it actually change? Editing? Cinematography? Lighting decisions? Dutch roll? J-cuts and L-cuts? More advanced machine learning on audience tastes? Is Apple’s grand vision to fundamentally change the conventions of literary technique during a visual medium?

 

Or maybe there’s a filter that adds some lens flare and bass tones to your close-up of trainers and shoes crashing to the bottom that would put James Cameron out of business?

 

And a bonus fourth… on Monday Apple informed the community that high-amplitude vibrations could degrade the camera system on the iPhone, citing high-powered motorcycle engines together example. On Tuesday Apple showed us the new iPhone 13 on a moped. Now, the latter clearly doesn't have as high-powered an engine because the former, so what’s the cut-off point? If a Vespa is cool and a Harley isn't , am i able to use my Suzuki?

 

CUPERTINO, CALIFORNIA - SEPTEMBER 12: Tim Cook, chief military officer of Apple, speaks during an Apple event at the Steve Jobs Theater at Apple Park on September 12, 2018 in Cupertino, California. Apple is predicted to announce new iPhones with larger screens also as other product upgrades.

 

There are times when a manufacturer can make an enormous jump forward of capability and desirability in its hardware. Apple is not any exception to the present rule. There are some years where the new iPhone is clearly taking a huge stride - the launch of the iPhone X may be a example . There are other times where the update is all about polishing the sides , making everything slightly better, and letting the combined benefits add up to make a far better product than the previous year.

 

For me, that’s where all four iPhone 13 handsets sit. There’s nothing spectacularly new, there are not any big headlines, but the iPhone 13 is an improvement over the iPhone 12. albeit Apple wraps up the new family during a soft focus script of Hallmark-esque platitudes.